On-Page SEO

There are many “On page factors” that deal with all aspects related directly to your web site internals, it’s construction, structure, header, footer, navigation and content. Setting these correctly will make your page climb in the search engines.

SEO Advise – Add Keyword to document title

It is a good tip to have the keywords and keyword phrases within the title tag so that search engine robots will know what your page is about.

SEO Advise – Add Keyword to text body

The text body is the text on your web page, It can be seen by people as they read your web page.

SEO Advise – Use Keyword on Page H1 Tag

Some search engines give extra relevance to search terms that appear in the headline texts.

SEO Advise – If possible have Keyword in domain name

The domain name is the main part of the web page address (URL). It is believed that Google.com gives extra relevance to search terms within the domain name.

SEO Advise – Use Keyword in page URL

The page URL is the part after the domain name in the web page address. It is believed that Google.com gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores.

Example

    http://www.mywebsite.com/InternetMarketingServices/
    http://www.mywebsite.com/Internet-Marketing-Services/
    http://www.mywebsite.com/Internet_Marketing_Services/
    http://www.mywebsite.com/Internet/Marketing/Services/

 

SEO Advise – Use Keyword in H2-H6 headline texts

Some search engines give extra relevance to search terms that appear in the headline texts.

 

SEO Advise – Use Keyword in IMG ALT attributes

Alt image is used to describe your images. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

 

SEO Advise – If Possible use Keyword in bold within body text

The bold body text uses a darker and heavier face than the regular type face.

Note: CSS is not recognized.

SEO Advise – Use Keyword as CrossLink / Insite Text Links / Same Site Links

It is believed Google.com takes search terms in same site link texts into account.

 

SEO Advise – If possible use Keyword as outbound link texts

It is believed Google.com gives relevance to search terms in outbound link texts.

 

SEO Advise – Use Keyword in Page meta description

The Meta Description tag  describe your web page and is what shows in the result page description. It is believed that Google.com takes the Meta Description tag into account.
Also, the meta description can be used to attract visitor

 

Number of trailing slashes in URL

The number of trailing slashes (/) in the URL indicates where a web page falls in a site’s overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages.

HTML validation of web page to W3C standards

Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page.

    HTML Validation Source
    CSS Validation Source

 

Readability level of web page

There is a believe that the Search Engines are testing the use of the Flesch Reading Ease test, a United States governmental standard, to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable.

 

Keyword use in meta keywords

The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion. It is believed that was brought back into the Google.com algorithm in mid 2011.

 

Keyword use in the first sentence of the body text

The first sentence of the body text is the first sentence after the < body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page.

Example

    < body>We are a leading Internet Marketing Services (Servicios de Marketing por Internet) in the Dallas, Fort Worth, Metroplex. This text is not the first sentence.

 

Keyword use in HTML comments

HTML comment tags are “hidden comments” in the HTML code of your web page. They are not visible to the user. It is believed that search terms in the HTML comment tags are no longer relevant for ranking in Google.com.

Example

< !– Web site describes our Internet Marketing Services, Servicios de Marketing por Internet, Dallas, Fort Worth, Metroplex” — >

Number of unique visitors to the site

It is believed that Search Engines look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. One source for this data is Alexa.com traffic rank. It is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.

Additional Information

 

  • On-Page Site Optimization – Making a site structurally search engine friendly or “spiderable” and consistent with the search engine ranking algorithms.
  • Site Content Enhancement – Creating actual web pages to address areas where there is a lack of content.

 

Off Page Factors

Off page factors deal with how your site is linked throughout the world of the internet.

  • Off-Page Site Optimization – Making the internet and links search engine friendly, “spiderable” and consistent with the search engine ranking algorithms.
  • Link Popularity Enhancement – Generating incoming links to your site in order to increase the popularity of your site.
  • Search Engine Submission – Utilizing both “pay for inclusion” programs and “hand submission” where necessary to ensure that your site gets crawled by the major search engines.
  • Directory Submission – Listing your site in the major directories like Yahoo and the Open Directory, as well as industry specific or regional directories.