Search Engine Optimization

Search Engine Optimization (SEO) is the most important part of Internet Marketing for your web site.  Search Engine Optimizing helps search engines find your site for the keywords that are most relevant to your products and services.

The process of Search Engine Optimization  is a series of tasks that your webmaster / web designer must become very proficient in in order to get good results.  Website Optimization puts keywords into certain SEO centric sections of each page and makes sure that your site can be read correctly by the search engines. There are multiple  elements that need to be taken into consideration when optimizing a website or working on a new website design. Done correctly, it will increase the overall readability, visibility, performance and search engine ranking of your website that will result in increased business leads. Done wrong and your site will never be seen by your customers again.

As you can see in the image below, the amount of traffic to your site is relative to your rankings for a given keyword result. Very few search beyond the first 10 results on the first page.

Other SEO factors

On-Page SEO Dallas Ideas

• On-Page Search Engine Optimization – Make your site search engine friendly and focus on key search engine ranking algorithms and recommendations.
• Site Content – The more unique a page is, the better. Create new web pages to address areas where you lack in content.

Off-Page SEO Dallas Ideas

Off-Page Search Engine Optimization try to manage/update how your site is linked throughout the world of the internet.

• Link Popularity Enhancement – Start building inbound links to your site to increase the search engine popularity of your site.
• Search Engine Submission – Check out the free ways that guarantee to be indexed by Google, ASK, Yahoo and MSN/Bing.  Also, obtain links from both “pay for inclusion” sites and “hand submitted” sites will make certain that your site will get crawled by the secondary search engines.
• Directory Submission – Get your site listed in the major directories like Open Directory, Yahoo and along with any of your own industry specific directories.

Local Search Engine Optimization Ideas

If you don’t need to compete Nationally in the SEO environment, then focus your efforts on a Local Search Engine Optimization campaign. Target customers within your community.

Mobile Search Engine Optimization Ideas

74% og Googles Local Search volumes is coming from mobile devices. Do you have a mobile ready site? Has it been optimized for Mobile Search campaign and target customers that use mobile devices within your community.

Search engines have four functions – crawling, building an index, calculating relevancy & rankings and serving results.[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]